Stop saying utilize

Please stop telling me to “utilize the overhead storage” of the aircraft, or to “utilize” my user name and password.

Unless you can meaningfully distinguish between “utilize” and “use,” you should just say “use.” Personally, I can’t think of a good use of utilize without using something else: underutilize, overutilize, utilization, etc.

In service industries, (airlines, airports, public safety, etc) it is important to accommodate people who don’t speak English as a native or strong language. They will know the word “use.” they won’t know “utilize.”

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